HOW YOU

WILL DECIDE?

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We are specialized in perfumery and storytelling.

We love using our unique set of skills and experience to help our clients in all kinds of fragrance-related topics.

We are passionate about inspiring people, making everyone enjoying scents, and learning more about the world of fragrance.

We share a love of fragrance, nature, a similar professional background and a sensible approach to problem solving.

Omar, the founder of the company, has worked in almost all areas of the industry: sales, marketing, training, retail support, product development, quality control and perfumery. He has a uniquely broad insight into how perfume products end up in the market, who makes this happen – and how people behave and shop for fragrance.

Omar’s career started as brand manager for renowned and prestigious perfume and cosmetics brands such as Cacharel, Jean Patou, Jacomo, Ralph Lauren, Armani and many others. Then, he occupied executive positions as Department Head, Vice President, Business Director and Commercial Director in major companies in the Gulf Area and orchestrating the strategic sales and marketing plans for perfume & cosmetics brands like; Clarins Group, Thierry Mugler, Burberry, S. T. Dupont, Hermes, Dolce & Gabbana, Van Cliff & Arpels, Victoria’s Secret and many others.

Omar has also designed and manufactured through third party vendors his own brand and provided many consultancies for retailers and perfume clients across the GCC.

Omar’s background includes but not limited to; social media backbone to create awareness, how to build online communities and engage consumers and realized targeted sales and profits.